Marketing automation and CRM is most powerful pairing that can revolutionize the efforts of marketing staff and take sales and ROI to the next level. Though both are useful for a business, but after integration, they make a robust marketing tool. Most marketing automation platforms available to you integrate with 3rd party CRM and transmit data back and forth between platforms. Rest let you use their CRM developers toolkit. Vendors are offering CRM-agnostic marketing automation software that businesses can use for enhancing ROI and its market position.
Due to extreme beneficial behavior of CRM integration, developers are making best practices with this combo. Top five major benefits of CRM integration are-
1. Assistance and support for sales team
Entire sales team is able to see the history of their lead, from phone calls to pages visited and number of forms fill out. With integration of CRM, sales team can gain insight from past interactions.
2. Relevant and swift response to incoming and existing leads
Using marketing automation tool, the team can send exactly the apt content at accurate time. Automated follow-ups to new leads yield instant responses in the system while relevant texts are sent to existing leads. User is able to set alerts to notify the sales team via email or text when a lead performs a certain action on site or becomes hot.
3. Target opportunities
CRM integration helps in targeting opportunities by lead scoring- you can target maximum potential leads targeted as per your specifications. This helps the sales staff to make efforts to bring more potential leads for business.
4. End-to-end return over investment
The software has feature to perform comprehensive integrated call tracking, which encompasses precision leads attribution, no matter if they come by phone or form. It also enables marketing team to determine best tactics to invest effective efforts and money into those marketing campaigns.
5. Save time of sales and marketing team
Once the dynamics CRM outsourcing and CRM software integration set up workflows and automated mails for usual actions over your site to lower the duplicity of tasks. This saves a lot of time of the sales and marketing team, which they later utilize in analyzing and making potential decisions.
The CRM and marketing automation combination is a real unbeatable tool that comes with no reason to get neglected by marketers. Benefits of integrated CRM are unparalleled. You can ask vendors and request a demo to make your sales and marketing team more efficient in their tasks.
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